Clik here to view.
Why You Will Lose Donors Today, Guaranteed
By Alan Sharpe, CFREWhat does your charity have to do to guarantee that some of your donors will stop giving today? Nothing. You are going to lose donors today whatever you do. Or don’t do. Donor...
View ArticleClik here to view.
How to Get a Second Gift from a New Direct Mail Donor
By Alan Sharpe, CFREIf your charity is at all typical, you will lose 65% of the donors you acquire by direct mail in the first year alone. In other words, only 35% of the donors you acquire through...
View ArticleClik here to view.
Answer the Only Question Donors Have and You’ll Raise More Money Fundraising
By Alan Sharpe, CFREYour donors have only one question that bothers them. If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And if...
View ArticleClik here to view.
How Angry Are Your Donors With You? Take this Quiz and Find Out.
By Alan Sharpe, CFREHave you upset one of your donors recently? Just how mad do you suppose they are at you, on a scale of 1 to 10? Take this quiz and find out. 1. Your major gift officer met a donor...
View ArticleClik here to view.
The Art and Science of Keeping a Direct Mail Donor
By Billy Sharma The art lies in building and fostering a strong bond with your supporters. This is best achieved through compelling communications and quick responses to their generosity. Your appeal...
View ArticleClik here to view.
How to Create Compelling Direct Mail Fundraising Envelopes
By Billy Sharma One of the hardest things to do in direct marketing is to get the recipient to open your direct mail package, therefore, the outer envelope is of prime importance. Its function is more...
View ArticleWhy Mail and the Telephone Still Rule
The electronic world offers tremendous opportunity, but let’s not forget about the basics . . . There is no doubt – email, web sites, social media and all the other tools of the electronic world have...
View ArticleHow to design your fundraising letter for maximum response
In the last newsletter we extolled the virtues of long copy. This newsletter will go over a few design guidelines that will help ensure your long copy gets read. And that in a nutshell is the sole...
View Article11 more design tips for maximum response
Last time we looked at how to design your fundraising letter for maximum response. This time we’ll look at a few other aspects of design in the fundraising package that will help you achieve maximum...
View ArticleThe answer is “the list, the list and the list”. Can you guess the question?
If you said: “What are the three most important things in fundraising” you are correct! In real estate it’s location, location, location. In fundraising it’s list, list, list. You can have brilliant...
View Article
